The Daily Decision-14-Availability bias
Hello Hello This is Dr. Z, Zachary Brooks, with The Daily Decision
because you want to make better decisions.
Today is the FOURTEETH episode of The Daily Decision
Cars or planes? Roofers or Border Patrol agents? Cows or Sharks?
Of these pairs which one is more deadly?
Most people would say flying is more dangerous than driving, being a Border Patrol agent is more dangerous than being a roofer, and sharks are more deadly than cows.
In each case, those answers are incorrect and point out The Availability Bias.
Which is the tendency to overestimate the likelihood of events with greater “availability” in memory
If a memory is recent, unusual, or emotional, it is likely to be more available and more usable to make decisions
Available doesn’t mean accurate however so the next time you hear of a major event on the news, pause to avoid falling into the availability bias trap.
Ask yourself, just because it’s easier to remember something, does it make it more true?
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As always, Happy Deciding.