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The People Behind the PhDs 07: Peta Leitermann-Long – Uh oh, I’m in trouble. What’s my agency? 1-3

The People Behind the PhDs 07: Peta Long – Uh oh, I’m in trouble. What’s my agency? 1-3

Peta Leitermann-LongABD, researches women in politicstwitter activism, political communication, and diversity and inclusion in public relations at the S.I. Newhouse School of Communication at Syracuse University.


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Peta Leitermann-Long Bio

Peta Leitermann-Long, is a doctoral candidate at the S.I. Newhouse School of Public Communications, where she specializes in political communication, public relations, and diversity and inclusion. She is the Visiting Assistant Professor in Public Relations at the University of Pittsburgh at Bradford.

Her doctoral thesis, which she aims to complete before August 2018, examines the effects of the 2016 US Presidential debates. This follows her work on political leadership, which started with her Master thesis in Pan African Studies that looked at the political communication philosophy as communicated in the speeches of the late Michael Manley, former Prime Minister of Jamaica. She received her Bachelor of Arts degree, second class honor and dual major from the University of the West Indies, Mona Campus, in July 2008 where she studied Philosophy and Media and Communication.

Peta Long
Peta Long
Women in Politics Researcher


Leitermann-Long is currently working on a book with Drs. Rochelle Ford and Hua Jiang on diversity and inclusion practices, which builds on their award-winning paper and industry bench mark study, “Diversity and Inclusion (D&I) in Recruitment and Retention of Public Relations Talent from Under-Represented Groups: A Study with the Arthur W. Page Society Members 2016.” She is a part of Women Get It Done movement in D.C., and an active member of the International Association of Business Communications – Caribbean.

Student, teacher, researcher, motivator, problem-solver, creator, communicator – endearing words that describe Peta Leitermann-Long.

Peta Long
Peta Long
Women in Politics Researcher

Music by Kate SC


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Human Algorithm 02: Jacqui Bauer: Housing Sustainability 2-3

Human Algorithm 02: Jacqui Bauer Sustainability

Who do you know who knows what split incentives are in affordable housing, housing sustainability, and the importance of nudges? Jacqui Bauer

Part 1 m4a mp3Part 2 m4a mp3Part 3 m4a mp3

Jacqui Bauer is a former municipal sustainability director with a background in the non-profit, government, and academic sectors who is now embarking on an effort to make rental housing better. Her startup is RentLab, which emerged out of a coalition of cities working to find better tools for renters, landlords, and cities alike.  RentLab aims to increase both the demand for and the supply of efficient, affordable, and sustainable rental housing by making energy, water, and other sustainability data more visible in the rental market. Jacqui Bauer aims to improve affordable housing through targeting the “split incentive problem.” The enterprise is incorporated as a benefit corporation with a prototype website available at

President at RentLab
President at RentLab


Growing up in Lansing, Michigan (the capital of Michigan) Jacqui’s early influences came from her Dad who as an urban planner and her Mom who articulates what she sees wrong in the world because she wants the world to improve for the better. In middle school, Jacqui led a sit-in after watching the movie Gandhi, based on the life of Mahatma Gandhi, the Indian activist who led the Indian independence movement against British colonial rule using nonviolent civil disobedience as his tactic for change. These forces prompted Jacqui to think about the urban environment in distinct ways. During her undergraduate studies at the University of Michigan she gravitated toward both environmental and racial challenges and disparities in the world which led her to begin her career in water and wastewater infrastructure projects in low-income rural communities.

While at Indiana University in Bloomington Jacqui worked with Elinor Ostrom who in 2009 shared the Nobel Memorial Prize in Economic Sciences with Oliver E. Williamson for her “analysis of economic governance, especially the commons.” When Jacqui became the Sustainability Coordinator for the city of Bloomington, she was ready to begin fusing her ideas on the relationship between environmental and socioeconomic factors (employment, education, and income) and apply these ideas to novel solution. One of the most innovative projects Jacqui was able to develop was the Hoosier 2 Hoosier is a reuse program that aims to divert reusable items from the landfill when 20,000 students move out of campus and near-campus housing by by selling collected items to students and community members in order to raise funds for local charities and other organizations.

Now at RentLab, Jacqui is working to address the split-incentive problem in rental housing. For example, if a landlord asks his tenants to pay for utilities, he has no incentive to improve the toilets or insulation in the housing while the tenants have an incentive to optimize their utilities usage. On the other hand, if the landlord decides to pay for utilities, then the tenants have no incentives to reduce their utilities use. Jacqui is addressing these issues by identifying in rental housing whether the structure of building and their upkeep is problematic in energy usage or if it is the behavior of tenants. By identifying the factors that led to poor energy usage, Jacqui will be able to build transparent system by which both landlords and tenants can benefit.

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The mission of Dr. Z Podcasts is to find, record, and share stories about humans engaged in one of the 6As* of life.

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Dr. Z Zachary S Brooks
Dr. Z Zachary S Brooks


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Thanks for visiting my site. My name is Zachary Brooks, the “Z” behind “Dr. Z.” Enjoy the content and please send me questions and comments. *I earned a doctorate in Second Language Acquisition with concentrations in cognitive science and management from the University of Arizona.

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