Who is Dr. Z, Zachary Brooks? In episode 3 of About-ish, I share what I have learned about running a podcast.
About-ish 3: About Dr. Z, Zachary Brooks, Phase 1 of Dr. Z
Every storm starts with one single, solitary drop. And so too did launching “Dr. Z Podcasts.” Throughout September and October 2018, I had been living in Cholula then Puebla, Mexico. I began formally writing my “6A” book that I had been informally working on, grousing about, and scribbling notes to wit. I also began another blog (somewhere in development) but creating “Dr. Z Podcasts” was not on my mind. What was on my mind was how to create and executive five days and 6 presentations worth of content for a series of presentations at UPAEP.
While negotiating with the language department on the details of the weeklong presentation, at some point I was asked to record my presentations. I don’t recall who said it or in which context. Working round the clock to finish the six presentations, thinking about the recording of the presentations slipped my mind so I simply clicked the red record button my iPhone when I began my first presentation.
After the presentation, I was happily surprised that I could hear myself clearly and the reactions to my presentation but I really couldn’t hear the questions about my presentation from the 40-person audience. When the week was finished, I thought it would be good to share the content from the week so I decided to begin re-recording and re-rendering the content for a new blog. I typed in combinations of “Dr. Z” in a whois lookup and registered my name.
The audio captures in about 10 minutes Phase 1 of Dr. Z Podcasts, the first three months of this adventure/business/passion. What I can share is that doing your “own thing,” whatever that is can take time (I don’t say it’s a lot of “work”) and one of the reasons it can take so much time is that there are overlapping swirls of learning that take place. I must have changed processes 20 – 30 times during this first three months with all the phases of creating a podcast. Iterating is my favorite word when creating anything, in this case something new. And through multiple iterations, I have learned for me what the four main processes of creating a podcast, each with its own multitude of subprocesses.
- Talent recruitment, idea creation, talent Research, idea development
- Interview, recording
- Creating posts for social media marketing
Now that I’m about to pass the 5,000 visitors threshold with around 50 unique podcasts (more than 100 episodes as I split longer podcasts into parts), I’m entering Phase 2 that include a deeper thought process and a more personal touch in the way I build this business: Dr. Z Podcasts. My current Phase 2 list includes over 20 times. Some of the items include “summarize phase 1,” “create preview videos,” “create graphics for 6As,” and start thinking of each of programs in terms of seasons. This last part is a very important organizing principle as it puts some sanity into the work as does creating a calendar for upcoming episodes. Whereas in Phase 1, I worked in multiple directions at once, now I wake up, look at my projects scheduled in four weeks and I work on those. As the creator, I’ve made myself an employee with defined roles and tasks. As the founder, I understand how task one relates to task 100.
And that’s how I see the development of podcasts. there about 100 processes, each of which are painfully easy to execute. However, when you put each process end-to-end, the painfully easy processes start to look like a snake coil in which the end of each process doesn’t appear to lead straight to the next process. Rather, each the end of each straight process leads to a curve. I have to learn to become a race care driver.
Here’s an example of the curve at the end of a process. While creating each podcast, I stitch sponsor’s copy into each track but then I have to jump to SEO-thinking to ensure that my production and marketing are aligned and fused: ProdMarketing.
I hope you enjoy the audio and I hope you enjoy Dr. Z Podcast shows as much as I love creating them.
As always, Happy Deciding.
About Dr. Z
Thanks for visiting my site. My name is Zachary Brooks, the “Z” behind “Dr. Z.” Enjoy the content and please send me questions and comments. Check out podcasts on Bilingual Decision Making, Organ Oracles, People Behind the PhDs, Win or Learn, and About-ish.